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Pure Magic Chocolush biscuits, marketed by Britannia, are decadent, rich and present the consumer with an “artwork of taste”.

Team Kumar were able to deliver a carton that brought to life the appeal of the chocolush “magic moments” edition.

Utilising 6 colour printing and gloss UV ink, the team were able to create a carton with vivid purple hues and a pleasing matte textured finish. The band name and text were embossed in bright contrasting gold to further enhance the visual and textural appeal of the carton.

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