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KING. C GILLETTE

Team Kumar delivered this stylish rigid box to Gillette for their King.C Gillette beard care range.

The outside of the box was decorated with a subtle design of lines and texture with the King. C Gillette logo being emphasised through the use of a raised UV effect. These effects were paired with velvet lamination, which was used to impart a smooth and luxurious texture to the box.

The lid of the box was secured in place with magnets resulting in a stable yet easy to open seal. The interior of the box was built with a combination of foam and paper, so as to be able to hold the bottles of Beard Oil, Beard Balm and Transparent Shave Gel securely in place while delivering a stylish finish.

Spot UV was used on the inside of the lid to highlight the images and text both visually and texturally.