Venus Snap by Gillette

A Rigid Box Brief That Required Precision at Every Layer
 

Client: Gillette (Procter and Gamble India)
Format: Rigid Box
Category: Personal Care
 

The Brief

The Venus Snap is Gillette's compact hair removal case, designed for portability and everyday use. The retail pack needed to house the Venus Mini pod securely alongside three spare razor blade cartridges, present as a premium gift-ready product, and communicate the brand's signature boldness through print and surface finish.

The brief had two dimensions. First, create a rigid box that delivered the colour vibrancy and tactile surface quality the product and its price point demanded. Second, engineer the internal compartment structure to hold two distinct product types, a curved pod and flat blade cartridges, securely in position through transit without movement or damage.

The Packaging We Delivered
 

External Construction

The outer box was built using six-colour offset printing on art paper pasted over kappa board, producing a structure with the rigidity and durability the format required. The combination of kappa board and pasted art paper gives the rigid box its weight and resistance to compression, while the art paper surface provides the substrate quality needed for high-definition print output.
 

Matt BOPP lamination was applied across the surface and combined with UV gloss ink to create a deliberate textural contrast. The result is a finish where the matte background and gloss elements interact to produce a visual depth and surface interest that a single-process finish cannot achieve. The colours read as bold and saturated. The surface rewards close inspection.
 

Internal Construction

The internal structure was engineered as two distinct compartments. The upper compartment was shaped to hold the Venus Snap pod snugly in position, preventing movement in any axis during transit. The lower compartment provided dedicated storage for the three spare razor blade cartridges. Both compartments were constructed using a combination of foam and paper, with the geometry of each cavity designed around the precise dimensions of the product it holds.
 

The Sustainability Challenge

Following initial production, Gillette approached us with a specific sustainability brief: replace the foam used in the inner compartment construction with an eco-friendly alternative that matched the structural performance of the original, reduced cost, and eliminated plastic from the box interior.

The challenge was not material substitution in isolation. It was material substitution without any compromise to the drop-test performance of the pack. The foam's primary function was protection. The replacement had to match that function precisely, not approximately.

 

What We Did

We replaced the foam compartment with a die-cut paper compartment constructed from FFB (Folding Flat Board) paperboard. The compartment geometry was engineered from the product dimensions outward, with precise tolerances built into the die-cut structure to replicate the fit and resistance properties of the original foam cavity.
 

Drop-test compliance was achieved through the structural design of the compartment itself, not through additional protective materials. The paper structure, when cut and assembled to the correct specification, holds the Venus Snap pod with the same resistance to impact as the foam it replaced.
 

The foam cutting and gluing operations that the original construction required were eliminated entirely from the production process, which simplified the manufacturing sequence and reduced the number of production steps between print completion and finished box.